Rush Brush Celebrates Mother's Day with Arfa Abdelrasoul متكررش_وخليها_راش_براش#

Brands tend to clerebrate ocassions like Ramadan, Eid ElFitr, Mother's day by making marketing campaigns to promote their services, products or offers.

 As advertising is an important subject to all marketers, we will discuss one of the best innovative campaigns 

متكررش_وخليها_راش_براش#

 Let we start and delve into this brilliant funny one:       

Rush Brush Celebrate Mother's Day

Many brands begin to launch campaigns to celebrate Mother’s Day either on Facebook or TV or both. They exploit the opportunity to promote products, offers , looking forward for increasing brand awareness and keep it memorable long time. 

The US-registered hair styling brand Rush Brush seized the opportunity; as everyone is about to buy a gift for his beloved Mom.

Despite the competition between key players in the field and big names addressing women interest and their concerns;   like household appliances, kitchenware, cosmetics and clothing. This campaign was a success and went viral.

What Makes It Different?

The campaign begins by a teaser post with hashtag متكررش_وخليها_راش_براش#.

This made viewers curious to know what is next.

 

                                                                                          Source:   screenshot from the official company facebook page

Then they released the advert with a big surprise, a trendy Rap song  by the  lovely actress Arfa abdelrasoul through which she reveals what mothers hide and didn’t tell before

The advert in a funny way also addresses an important need for women and girls; they all  want their hair either being straight or curlier. It targets actually any one how is confused  which gift to buy.

 

                                                                                              Source: Official Rush Bruch youtube channel

                                                                                                          https://youtu.be/Yd7skF-ftdE

The Advert Went Viral

Till now, the advert has 3.8 M youtube views, and the Facebook post has 142k likes, 19k comments and 19k shares.

 Final Note

This funny advert not only went viral, it will be memorable as well; People love humor and remember funny pieces which make them smile, and the advert material could be used  as memes to describe daily situation as you will see in their Facebook page.

                                                                                      Source: https://www.facebook.com/RushBOfficial/photos/3812050268909074

 Primary Image from the official company facebook page                                                                                                                                                                         

https://www.facebook.com/RushBOfficial/photos/3793712090742892                                                                                                                                  

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